A full-funnel acquisition system built from the ground up — combining precision targeting, automated lead management, and trust-driven creatives to generate measurable, scalable revenue in a high-stakes healthcare segment.
KPU Hospital operates in a high-stakes, trust-sensitive segment — investment-focused healthcare with a long decision cycle. Potential patients require significant trust-building before they commit, and traditional ad campaigns were generating volume without quality. The existing approach lacked a structured lead management system, resulting in poor follow-up rates, low conversion, and no clear attribution for marketing spend. The mission: build a performance system that converted awareness into revenue — not just traffic into form fills.
Layered audience segments across Meta and Google — combining interest targeting, custom intent signals, lookalike modeling, and geo-layering to reach high-intent prospects.
Three-stage funnel: cold awareness (video + reach), warm consideration (lead ads), and hot conversion (retargeting + WhatsApp CTA) — each with distinct creatives and objectives.
GetLeads CRM integrated with Whati automation — every lead received an instant WhatsApp follow-up, reducing response lag from hours to under 60 seconds.
Video ad frameworks centred on patient testimonials, doctor credibility, and outcome narratives — addressing objections before the sales conversation and shortening the decision cycle.
Weekly performance reviews, lead quality scoring, and A/B testing — continuously reallocating budget to the highest-performing segments and creatives.
Worked directly with consultation and sales teams to refine pitch scripts, address objections identified through ad comment analysis, and create sales enablement materials.
A fully automated pipeline from first click to conversion — designed for speed, consistency, and zero lead leakage.
Lead-to-WhatsApp contact under 60 seconds via Whati automation — before competitors can respond.
Every lead tagged, scored, and followed up through automated multi-touch sequences until a response.
Hot leads handed to sales with full context — source, intent signals, and conversation history attached.
A key part of this campaign was aligning closely with both the consultation and sales teams to improve overall conversion efficiency. By identifying recurring customer questions, objections, and decision-making barriers, we refined the brand narrative and communication strategy to directly address user intent.
We developed trust-driven video creatives and messaging frameworks that reduced friction in the buying journey and improved lead-to-conversion rates. Executing performance marketing in an investment-focused healthcare segment required a nuanced approach — balancing credibility, trust, and financial positioning.
This campaign established a repeatable, scalable acquisition engine — enabling consistent lead flow and measurable revenue growth month over month. The systems, automations, and creative frameworks built during this engagement continue to generate returns beyond the campaign window, making it a lasting asset for KPU Hospital's growth strategy.
Let's design a performance marketing strategy that drives real, measurable results for your brand.